Gaston Ayoko
Salesforce Marketing Cloud Consultant @DISH TV
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WORK HISTORY
Salesforce Marketing Cloud Consultant @DISH TV
Denver, CO, US
Acted as a strategic advisor to clients, identifying business challenges and crafting tailored marketing automation solutions using Salesforce Marketing Cloud (SFMC) tools including Journey Builder, Email Studio, Automation Studio, and Mobile Studio.#Led discovery sessions and client workshops to gather requirements, translate business goals into marketing automation strategies, and design end-to-end customer journeys that drove measurable engagement and conversion.#Designed and implemented cross-channel, data-driven marketing campaigns utilizing dynamic content, AMPscript personalization, and behavioral triggers across email, SMS, and push.#Collaborated with stakeholders to align marketing automation architecture with CRM data models and customer lifecycle strategies, ensuring scalable and reusable campaign frameworks.#Developed complex segmentation strategies using SQL in SFMC to target the right audiences at the right moments, enhancing personalization and improving ROI.#Built and automated customer journeys to nurture leads, onboard new users, and retain high-value customers, applying A/B testing and performance analytics to optimize outcomes.#Integrated Salesforce Marketing Cloud with Salesforce Sales/Service Cloud and third-party tools via APIs and Marketing Cloud Connect, ensuring a unified customer experience.#Provided consultative support on marketing operations, data hygiene, and performance analytics, empowering clients to make data-informed marketing decisions.#Delivered hands-on training to client teams, building their confidence and capability to manage SFMC tools, campaigns, and reporting independently.
EDUCATION
Pan African Institute for Development - West Africa (PAID-WA), Douala LSC
Bachelor's degree
ABOUT GASTON AYOKO
I am a Senior Salesforce Marketing Cloud Consultant with over 8 years of extensive hands-on experience in developing and optimizing marketing automation solutions across various industries. My expertise spans the entire lifecycle of marketing campaigns, from strategic planning and implementation to performance monitoring and optimization.##HIGHLIGHTS OF SKILLS. QUALIFICATIONS & Marketing Cloud Implementation: Led over 100 successful SFMC implementations, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio.#Marketing Automation & Personalization: Expert in designing and executing complex marketing automation workflows, personalized customer journeys, and data-driven marketing strategies using SFMC tools.#Salesforce Data Cloud Integration: Experienced in configuring and integrating Data Cloud with Salesforce platforms, enabling dynamic and actionable audience segmentation for real-time marketing.#Data Integration & Management: Skilled in integrating SFMC with CRM systems, leveraging APIs, and managing data extensions, data filters, and SQL queries for targeted marketing.#Reporting & Analytics: Proficient in using SFMC Analytics Builder, Google Analytics, and Data Cloud insights to measure campaign performance, generate actionable insights, and optimize marketing efforts.#Advanced Configuration & Customization: Skilled in developing custom AMPscript, utilizing Salesforce Datorama for advanced reporting, and configuring SFMC modules for enhanced functionality.#Compliance & Data Governance: Ensured adherence to data governance standards, privacy regulations (such as GDPR and CCPA), and email deliverability best practices.#Training & Support: Delivered tailored training to client teams on SFMC best practices, platform functionalities, and advanced features, empowering teams to maximize the platform\'s potential.#Project Management: Managed complex, multi-faceted projects with cross-functional teams, ensuring timely delivery, within scope and budget, and with high-quality results.#Other Tools & Technologies: Proficient in Salesforce CRM, API integrations, SQL, HTML/CSS, Google Analytics, Datorama, WordPress, Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and Marketing Cloud Connect.#SEO Mastery: Developed and executed comprehensive SEO strategies— covering on-page SEO, link building, technical SEO, multilingual and international SEO, local SEO, and Google Business Profile optimization— resulting in top-tier search engine rankings and increased online visibility.
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