Gary Howard

Director @Precision

Precision reaches the people that matter most to your business through direct-to-consumer marketing, automated customer communications and brand-to-consumer eCommerce for the healthcare sector. Precision has grown revenues rapidly from £10m per year in 2019 to £25m by 2023. The business supports dynamic, fast-growing businesses in Pharmaceutical, Energy, Education, Housing, Travel, Union, QSR and Care. We help build awareness to recruit new customers, members, subscribers and advocates. We help organisations retain and maximise the potential of existing customers and set in place triggers to encourage customers to always return. We do so through the innovative use of data and technology. Our proprietary technologies Precision Connects™ and Precision Engage™ help us automate customer acquisition and retention programmes on behalf of our customers. In an increasingly crowded digital space, we reach the people that matter most to our clients, winning new business and new advocates while delivering growth from existing customers. Our healthcare solutions team is pioneering brand-to-consumer eCommerce as a channel for healthcare brands. Pharmacy services are online as consumers want more control of their healthcare needs. Precision delivers full-service, white-labelled solutions for brands that want to develop a direct-to-consumer channel. In a highly compliant environment, we provide MHRA-accredited warehousing and distribution and benefit from being NHS-approved and members of the PAGB. Through Precision, healthcare brands can deliver a brand-to-consumer online pharmacy service under their own brand umbrella, enabling consumers to buy directly from the manufacturer and brand owner. In return, the brand controls the dialogue with the consumer to help build insight and understanding directly through its consumers.