Gary Zverev
Chief Marketing Officer @Boomerang
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WORK HISTORY
Chief Marketing Officer @Boomerang
Restaurants don’t need another app guests won’t download.They need a simple. effective way to attract new guests and keep them coming back.At Boomerang, we’re building the AI Copilot for restaurants.It quietly runs in the background, helping brands- Save loyalty cards to Wallets with a single scan- Predict the best time to re-engage based on visit patterns and habits- Turn happy guests into 5-star reviews before they walk out the door- Drive 25–40% more repeat visits with AI-personalized nudges - no discounts required.I lead growth, marketing, and positioning at Boomerang - helping restaurant chains grow loyalty with a tool guests actually use.Want to see how first movers are boosting reputation and guest returns with AI Copilot? Let’s connect.
EDUCATION
Stanford University
Marketing Research
ABOUT GARY ZVEREV
Building the AI Copilot for restaurants - turn guests into regulars without another app.If you manage loyalty programs, you know guests hate downloading apps (5–7% adoption), and they don’t want to share personal data or get spammed. What if loyalty lived in their Apple/Google Wallets and was driven by AI?What our AI Copilot does- Guests scan a QR → Card is saved to Apple/Google Wallet in 15 seconds. No apps, no forms- AI nudges happy guests to leave reviews while the experience is still fresh- AI personalizes follow-ups. Guests return 25–40% more often.(Not just discounts. Even a smart, well-timed reminder brings them back.)- Predicts when guests are likely to return and sends offers at exactly the right time based on past visits and habits- Integrates with POS systems like Toast and Square in under an hour.Why the AI Copilot works: Guests keep cards in Wallets (70%+ adoption) and don’t mute Wallet notifications. locations use it because it’s simple for guests and staff.What’s one loyalty headache you’d eliminate?(Drop a DM. Happy to show how the AI Copilot helps fix it.)
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