Gary Greenall

Digital Strategy Director @Youwe

Leeds, GB

I lead strategic initiatives for key clients in the agencies portfolio, helping businesses unlock growth by deeply understanding their customers, markets, and unique challenges. I translate complex objectives into actionable, data-driven marketing strategies tailored to each client’s goals, whether that’s driving acquisition, increasing retention, or accelerating digital transformation.I oversee the full lifecycle of strategic delivery, from initial ideation and stakeholder workshops, through comprehensive audits and discovery phases, to implementation and ongoing optimisation of full-funnel, omnichannel marketing strategies.In addition to my client-facing work, I collaborate closely with our sales and new business teams to identify growth opportunities, craft compelling pitches, and shape our agency’s strategic direction in new engagements. My role bridges insight, creativity, and commercial impact, ensuring strategy is always aligned with measurable business outcomes.

University of York

Bachelor of Engineering (B.Eng.)