Garrett Rent
Senior Director, Growth Marketing @Cartera – A Rakuten Company
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WORK HISTORY
Senior Director, Growth Marketing @Cartera – A Rakuten Company
Lexington, MA, US
B2B2C tech company which helps brands increase their customer value/loyalty via custom online and in-store reward opportunities. Acquired by Rakuten in 2017.•Own growth strategy and experimentation across acquisition and activation for multiple large-scale B2B2C programs•Allocate growth investment across initiatives based on performance data, testing results, and ROI tradeoffs•Partner closely with Product, Analytics, and Finance to define growth priorities and measure impact•Translate growth objectives into executable GTM plans, experimentation roadmaps, and optimization initiatives
EDUCATION
Babson College
Bachelors, Entrepreneurship/Marketing
SKILLS
ABOUT GARRETT RENT
Growth marketing executive with 20+ years of experience building predictable, data-driven growth systems across acquisition, activation, and monetization.Operate at the intersection of performance marketing, product, and finance, translating company-level growth goals into executable go-to-market plans, disciplined experimentation roadmaps, and clear investment decisions. Focused on allocating growth capital effectively, making tradeoffs between competing initiatives, and holding teams accountable to outcomes.Experienced leader across B2B2C and consumer businesses, partnering closely with Product, Analytics, and Finance to drive sustainable growth through rigorous measurement, conversion optimization, and continuous testing.Specialties:Strategic marketingGrowth strategy & capital allocationMeasurement, forecasting, & ROI analysisTeam development and leadershipSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Affiliate marketingConversion optimizationLifecycle growth (acquisition, activation, retention)
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