Garrett Elkins
Associate Director of Analytics @Hoffmann Murtaugh Inc
Signup · Get unlimited contacts
WORK HISTORY
Associate Director of Analytics @Hoffmann Murtaugh Inc
Cleveland, OH, US
Conceptualized and launched a new portfolio of advanced analytics services, directly contributing to an increase in departmental revenue within the first 3 months.• Replaced static client reports with real-time, automated dashboards, significantly improving data accessibility and enabling faster, data-driven decision-making for clients.• Translated complex campaign data into actionable strategic insights, consistently proving media ROI and leading to increased client retention and contract renewals.• Architected the agency\'s first productized analytics framework, creating standardized, scalable, and high-margin service tiers for all clients.• Spearheaded the introduction of advanced offerings, including Media Mix Modeling and BI dashboard consulting, to solve complex client challenges and unlock new revenue opportunities.
EDUCATION
Indian River State College
Associate of Arts (A.A.), General Studies
The University of Akron
Integrated Marketing Communications, Marketing
Full Sail University
Bachelor of Science (B.S.), Arts, Entertainment, and Media Management
Full Sail University
Associate of Science (A.S.), Recording Arts Technology/Technician
The University of Akron
Certificate, Advertising
Full Sail University
Master of Science (M.S.), Entertainment Business
SKILLS
ABOUT GARRETT ELKINS
With a background in Integrated Marketing Communications and Entertainment Business, I approach data analysis with a storyteller’s mindset. I believe that data is only as powerful as the story it tells. Throughout my career, I have leveraged this philosophy to help clients across various industries understand their performance and optimize their strategies.+1Currently, I am the Associate Director of Analytics at Hoffmann Murtaugh, where I recently conceptualized and launched a portfolio of analytics services that increased departmental revenue. My experience ranges from developing custom Tableau visualizations at The Adcom Group to leading data teams at Marcus Thomas LLC.+3Whether I am utilizing Agile Project Management to lead a team or diving into SQL and ETLs, my focus remains the same: translating technical data into clear, strategic business advantages
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.