Gareth Edwards

WORK HISTORY

ABOUT GARETH EDWARDS

I’m a certified Digital veteran- if they had such a thing. With over 25 years of experience across a wide variety of sectors, I believe I have lead from the front. Sometimes pioneering, occasionally mimicking but always putting the human experience first. I’ve lead some great teams and worked with some fantastic people both within in the teams I have built and in the agencies I have hired. I’ve defined some digital strategy and delivered some big transformations. Not forgetting some great social media work and a whole bunch of digital advertising from search to display and everything in between. Along the way I discovered my love for all things human, how in an ever changing tech landscape that life just keeps getting more complicated and that the best design is that which makes your life easier or simpler. So now I specialise in bringing a fresh perspective and new ideas to both well established businesses and early stage start ups, where we start and finish with the humans.I try to give back when I can, sharing my expertise through advisory panels etc. I’ve been on the Advisory Board of the Marketing Society and I previously sat on the council of BIMA in Scotland for over 6 years. I also spent 2 years as a NED at Scottish Cycling. Specialties: Human centred design, Service design, Digital Strategy, Digital Transformation, Web Development Strategy, Social Media, Third Party Management, Digital Marketing, Web Design, Usability, Training and Development.