Ganesh Prabagaran Ravi
Senior Marketing Associate @NielsenIQ
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Associate @NielsenIQ
Pune District, IN
Handling end-to-end multi-channel campaigns across platforms such as Google Ads (search and Display), LinkedIn Ads and ABM tools, ensuring alignment with global marketing strategies and regional objectives.Driving search-focused content marketing initiatives by collaborating on keyword-driven messaging, landing page optimization, ad copy development, value propositions, and conversion-oriented content to strengthen paid search and ABM performance.Managing Account-Based Marketing (ABM) initiatives using platforms like Demandbase to deliver highly targeted, personalized campaigns for high-value and strategic accounts.Driving content marketing initiatives by collaborating on campaign messaging, value propositions, and content assets (blogs, landing pages, email copy, sales enablement content) to support demand generation and ABM programs.Leading creative and design development by working closely with creative teams on ad creatives, banners, landing pages, and campaign visuals, ensuring brand consistency, performance optimization, and scalable creative frameworks.Optimizing marketing workflows and implementing automation across campaigns, CRM, and marketing platforms to improve operational efficiency, lead management, and ROI.Creating performance dashboards and analyzing campaign, funnel, and account-level metrics to deliver actionable insights for strategic and data-driven decision-making.Collaborating with global stakeholders across Marketing, Sales, Business Development, and Revenue teams to execute impactful, cross-functional initiatives and improve pipeline outcomes.Developing best practices, documentation, and training resources to strengthen MSS capabilities, standardize processes, and enable knowledge sharing across teams.
EDUCATION
Velammal Matriculation Higher Secondary School
10 Th Grade
Velammal Engineering College
MBA - Master of Business Administration, Business Marketing and Finance
Velammal Matriculation Higher Secondary School
12 Th Grade
R.M.D ENGINEERING COLLEGE
BE - Bachelor of Engineering, Electrical and Electronics Engineering
ABOUT GANESH PRABAGARAN RAVI
Marketing professional with 4+ years of experience driving pipeline growth through performance-led, data-driven marketing across global markets including North America, APAC, EMEA, and Western Europe.I specialize in end-to-end demand generation and marketing operations, working across paid media, ABM, CRM, automation, analytics, and CRO. I’ve led multi-channel campaigns on LinkedIn Ads, Google Ads, Meta Ads, and Demandbase, while owning lead lifecycle management, funnel optimization, attribution, and pipeline visibility using HubSpot and Microsoft Dynamics 365.My experience includes running Account-Based Marketing (ABM) programs for enterprise and strategic accounts, partnering closely with Sales and Revenue teams to improve engagement, MQL-to-SQL conversion, and marketing-sourced pipeline. I also focus strongly on conversion rate optimization (CRO)—optimizing landing pages, forms, and user journeys to improve lead quality and ROI.Beyond paid media, I’ve worked on SEO, content marketing, webinars, and virtual events as part of full-funnel demand strategies, collaborating with creative, content, and global stakeholders to deliver consistent, scalable growth.Currently, I work as a Senior Marketing Associate at NielsenIQ, supporting global demand generation and marketing operations initiatives. Previously, I worked at ManageArtworks, where I handled full-funnel B2B demand generation for an enterprise SaaS product.I enjoy building scalable, process-driven marketing systems that connect campaigns, data, and revenue—and I’m open to conversations around Demand Generation, Marketing Operations, ABM, and Growth Marketing roles.Core Skills:B2B Marketing | Paid Search | Google Ads | LinkedIn Ads | Demand Generation | ABM | Marketing Automation | HubSpot | Microsoft Dynamics 365 | GA4 | Keyword Research | Performance Marketing | Funnel Optimization | Global Campaigns#B2BMarketing #PaidSearch #DemandGeneration #ABM #GoogleAds #LinkedInAds #MarketingAutomation #HubSpot #PerformanceMarketing
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.