Gaia Cionnini
Creative Marketing Manager @Ping Pong Dim Sum
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WORK HISTORY
Creative Marketing Manager @Ping Pong Dim Sum
London, GB
EDUCATION
Accademia Di Belle Arti Firenze
Bachelor of Fine Arts (BFA), Production Design / Set Design
Istituto d’arte Piero Della Francesca
Master diploma, Arts & Crafts
Liceo Artistico Piero della Francesca di Arezzo
Diploma of Education, Metal and Jewelry Arts
SKILLS
ABOUT GAIA CIONNINI
A creative marketing strategist with an artistic backbone and a maker’s mind.For over a decade, I have worked in hospitality, shaping brands through positioning, storytelling, and high-impact campaigns. I have conceived, launched, and scaled projects by building communication strategies where aesthetics and customer psychology sit at the core.My background includes set design, video production, and graffiti — experiences that trained my eye for structure, identity, and spatial narrative.Today, I apply that same strategic thinking to something tangible.I am the founder and artisan behind Oioi, an independent jewellery project where I conceive, design, and physically create each piece. From material research and hand fabrication to brand positioning, digital strategy, content creation, e-commerce, and campaign direction — I oversee the entire ecosystem of the brand.Oioi is not a side project.It is a vertically integrated creative practice.I move fluidly between strategy and craft — between brand architecture and metal.Alongside building Oioi, I remain active in marketing and brand consultancy, supporting businesses that value clarity, aesthetic coherence, and strong positioning.I believe the same principles build both strong brands and strong objects: intention, structure, and emotional resonance.Specialties• Brand Strategy & Positioning• Creative Direction• Concept & Campaign Development• Digital & Social Strategy• E-commerce & Online Brand Building• Product Development• Jewellery Design & Hand Fabrication• Experiential Marketing
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