Gaganjeet Singh

Media and Marketing Manager @ALLEN

Delhi, IN

Increase brand awareness: This involves creating a strong brand identity that reflects the coaching institute’s values, vision and mission. The goal is to make the brand recognizable and memorable to all potential students and parents. • Generate leads: Branding and promotion activities should aim to attract new students and generate lead. This involves advertising campaigns, content marketing and social media marketing, among other strategies. • Build a positive reputation: The reputation of coaching institute is crucial in attracting new students and retaining old ones. Building a positive response involves providing high-quality coaching, excellent customer service, and responding promptly to students and parents queries and concern. • Increase student enrolments: The ultimate goal of branding and promotion at a coaching institute is to increase student enrolments. This requires aligning marketing efforts with the coaching institute’s academic goals and providing students with a value proposition that sets it apart from competitors in the market. • Maintaining Brand Image: To ensure that the coaching centre maintains a positive brand image. They should develop a strong online presence, create favourable impression on social media, and focus on building a positive reputation in the local community. Maintaining brand Positivity through Feedbacks, Google rating, free SEO along with Paid Promotions and by answering question raised at different platform Like Quora, Reddit,Yahoo Answers & Answers.com • Measure and optimize performance: To effectively leverage branding and promotion activities, it’s important to measure their performance and optimize them accordingly. This involves tracking key metrics such as numbers of leads generated, student enrolments and ROI of marketing initiatives.

G.G.M Science College,Jammu

Bachelor's degree, Computer Programming, Specific Applications

Co-operative Public School

12Th, English,Physics, Maths& Chemistry

SIMS College of Education

Master of Business Administration - MBA, Marketing and Human Resources