Gabriel Vargas
Head of Business Planning @BAT
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WORK HISTORY
Head of Business Planning @BAT
London, GB
Leading global end-to-end strategic business planning and forecasting. Driving cross-functional alignment, accuracy, and strategic focus across functions Marketing, Commercial, Supply Chain, Finance, and Senior Leadership. Accountable for strategic evaluation and prioritisation of initiatives that deliver long-term growth, operational excellence, and agile, data-driven decision-making across global duty free markets.
EDUCATION
Georgia Southern University
Graphic Design
Ave Maria University
Bachelor's degree, Business Administration and Marketing
SKILLS
ABOUT GABRIEL VARGAS
Dynamic and results-oriented commercial leader with 15+ years of experience in FMCG, specializing in consumer activation, strategic market expansion, and business transformation. Proven expertise in multi-category growth, go to market optimization, and high-impact trade negotiation, successfully managing large-scale P & Ls and driving business efficiencies across Europe, Americas, and the Middle East. Adept at stakeholder engagement, influencing senior decision-makers, and leading high-performing teams to deliver tangible business impact.
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