Gabrielle R. Schmauderer
Social Media Coordinator @Barrett-Jackson Auction Company
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WORK HISTORY
Social Media Coordinator @Barrett-Jackson Auction Company
Manage Barrett-Jackson\'s day-to-day social media presence across all major platforms, including Facebook, Twitter, Instagram, Pinterest, TikTok, and LinkedIn.Develop and execute comprehensive digital marketing plans for each auction event, collaborating closely with the marketing team to create targeted campaigns for Consignment, Gate, and Bidders.Utilize analytics tools to measure the effectiveness of social media posts and digital campaigns, leveraging data insights to refine strategies and enhance performance.Conduct research on current industry trends, benchmark metrics, and audience preferences to inform content and campaign strategies.Stay abreast of emerging digital technologies and social media trends, incorporating relevant innovations into the company\'s social media and digital marketing initiatives.Generate creative content ideas to support partnership pitches and renewals, working closely with the creative team to develop compelling multimedia assets.Collaborate with various internal departments to curate, copy-edit, and publish content across Barrett-Jackson\'s official social media channels, ensuring a consistent brand voice tailored to each platform.Create engaging live event content, capturing and sharing dynamic moments from Barrett-Jackson auctions to drive audience engagement and brand visibility.
EDUCATION
Florida Institute of Technology
Bachelor's degree, Interdisciplinary Sciences
Florida Institute of Technology
Bachelor's degree, Multi/Interdisciplinary Studies
ABOUT GABRIELLE R. SCHMAUDERER
Ever wanted a personality hire that actually does their job well? I\'ve got lots of jokes…
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