Gabriella Gerbasi
Director of Sales & Marketing @Waterax
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WORK HISTORY
Director of Sales & Marketing @Waterax
US
The role of Director of Sales & Marketing is aligned with the new WATERAX sales strategy focused on Channel Sales, and further developing and growing our networks of USA Channel partners, International partners and Canadian partners in both Wildland and Industrial markets. The roll out our next-gen MARK-3® Watson edition portable pump demands much more outside sales and product support efforts, requiring we build a team of Regional Sales Managers and Product Specialists in each market to facilitate the migration to the MARK-3 Watson Edition platform.
EDUCATION
Concordia University
Certificate, Business Ownership
Universitat de Barcelona
Oceanography: a key to better understand our world
Académie Ste Thérèse
Diplôme d'études secondaires
Collège Jean-de-Brébeuf
International Baccalaureate in Economics, International Baccalaureate in Economics
HEC Montréal
B.A.A, Marketing
Pragmatic Institute
Certificate - Pragmatic Marketing - PMC Level VI, Marketing
Collège Jean de Brébeuf
Baccalauréat International, Économie
SKILLS
ABOUT GABRIELLA GERBASI
As the Director of Sales & Marketing at WATERAX, I’m proud to lead a team of passionate professionals who are dedicated to one mission: supporting wildland firefighters by providing high-pressure portable pumps that help move water, protect lives, and safeguard communities from the devastation of wildfires. I’ve always been drawn to work that matters—to messages that move people and strategies that solve real problems. That’s why I’ve spent the past decade helping to build not just a brand, but a movement. From reimagining the company’s voice to guiding our expansion across North America, I’ve focused on one thing: creating value that’s human and impactful. With over 10 years at WATERAX, I lead our Sales & Marketing team, expanding access to WATERAX portable fire pumps and water-handling equipment nationwide. My focus is on building a community invested in wildfire prevention, response, and restoration.I joined WATERAX 10 years ago, creating and leading our Sales & Marketing department through a transformative rebrand. My expertise spans team leadership, strategic advertising, and communication strategies. Currently, I’m driving growth by expanding our network of Channel Partners and supporting the integration of the MARK-3® Watson Edition into water-delivery systems, poised to revolutionize wildland firefighting around the world.Beyond my professional role, I’m passionate about ocean conservation and sustainability. I channel this passion into photography, focusing on diving and environmental awareness. In my free time, I run a photography website dedicated to these causes, blending creativity with advocacy for a better world.
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