Gabriella Silva Steixner
Marketing Manager @Empirius
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WORK HISTORY
Marketing Manager @Empirius
Munich, DE
Managing the complete marketing operation for a B2B technology company (SAP Basis Process Automation), driving digital growth across all channels while maintaining brand consistency and quality standards.KEY RESPONSIBILITIES:• Manage 5+ digital marketing channels independently: company website (Kirby CMS), LinkedIn, YouTube, email marketing, and email signature systems• Plan, create, and execute content across all channels; coordinate with in-house writers and freelance contributors to maintain editorial calendar and quality standards• Analyze performance metrics using Google Analytics and Search Console to identify optimization opportunities and inform strategy adjustments• Implement marketing automation workflows that streamline processes and improve efficiency (webinar sign-ups, email sequences, database management)• Design marketing materials using Canva; manage graphic design for digital and print channels• Plan and coordinate internal and customer-facing events, including venue research, logistics, accommodations, and entertainmentKEY ACHIEVEMENTS:• Increased organic search traffic year-over-year through strategic content optimization and technical improvements• Designed and implemented automated workflows that eliminated manual data entry and improved accuracy across all marketing operations• Successfully manage LinkedIn presence independently, maintaining consistent engagement and brand voice• Coordinate seamlessly with tech team, sales team, and external agencies to ensure marketing initiatives support business objectivesTOOLS & PLATFORMS:Kirby CMS, Google Analytics, Google Search Console, Canva, ClickUp, email marketing platforms, YouTube, LinkedInSKILLS DEMONSTRATED:Digital marketing execution, content management, process automation, multi-channel coordination, analytics, project management, creative problem-solving, cross-functional collaboration
EDUCATION
University of Vienna
Master of Arts - MA, Translation and Interpreting
BFI Wien
Lehrgang Marketing & Sales, Marketing & Sales
University of Vienna
Bachelor of Arts (BA), Transcultural Communication
Aston University
Translation Studies & Cultural Management
SKILLS
ABOUT GABRIELLA SILVA STEIXNER
Marketing Manager with 3+ years of hands-on experience building and executing comprehensive digital marketing strategies across multiple channels. Proven track record of driving measurable results through strategic execution, process optimization, and cross-functional collaboration.WHAT I DO:I manage the complete marketing operation for a B2B organization - from strategy to execution. I own all digital channels (website, LinkedIn, YouTube, email marketing), oversee content production workflows, and drive continuous optimization based on data insights.MY APPROACH:I\'m an executor who thrives on turning strategy into results. I combine technical proficiency with creative problem-solving, wearing multiple hats as needed - from content management and graphic design to analytics and process automation. I excel in high-pressure environments and pride myself on finding practical solutions to complex challenges.KEY ACHIEVEMENTS:• Increased organic search traffic through strategic content optimization and technical SEO improvements• Designed and implemented automated marketing workflows that eliminated manual processes, improving efficiency and data accuracy across webinar sign-ups, email sequences, and sales team databases• Manage 5+ digital channels independently, coordinating with internal teams, freelance writers, and external agencies to maintain consistent brand presence• Planned and executed internal and customer-facing events, managing all logistics from venue research to post-event follow-upTECHNICAL SKILLS:Website management (Kirby CMS), analytics (Google Search Console, GA4), design (Canva), project management (ClickUp), email marketing automation, video management (YouTube), and LinkedIn strategy.LANGUAGES:Native/Trilingual in German, English and Portuguese (BR). Additional proficiency in Spanish and French.I\'m energized by challenges that require adaptability, attention to detail, and a commitment to excellence. In conclusion: I\'m a marketing professional who can execute independently, manage multiple priorities, and deliver measurable results - let\'s connect.
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