Gabriele Ostuni

International Sales Manager @Multisensor Systems Ltd

Manchester, GB

Creation of the distribution network and of all the marketing starting from scratch: o 45+ global distributors from zero in year 1; 58 in all the main countries in less than 2 years o Planned and organised two global conferences (October 2018/October 2023) with 33 delegates in 2018 and 45 delegates in October 2023 o Led an increase in international sales from less than in 2017 to more than in 2024• Provide extensive training, sales, and support via hundreds of video calls to distributors, EPC engineers and end users, dramatically increasing product awareness and the number of projects where the instruments are specified• Screened thousands of companies, engaged hundreds, through relentless prospecting to achieve extensive international coverage; transformed the company from a national player to a proper international company • Generate and develop opportunities directly with end users by extensive research, cold-calling, networking and email marketing campaigns in a highly regulated and slow-moving sector (+4-year sales cycle): o Secured sales of per year and generated a healthy pipeline for future projects starting from zero with a potential total value of £2 million+• Review and continually evolve the marketing strategy for traditional and digital channels including: o Creating and managing graphic design, website coding, SEO and development of company websites in multiple languages (9 in total), producing regular enquiries and growing global exposure o Building consensus for investment and leading the redesign of logo and branding identity o Regularly co-editing articles and social media content aimed at SEO and social media (LinkedIn, FB, X, GB)• Introduced a new CRM system to track sales, forecasting, contracts and templates for authorisation letters, training and support material• Maintain knowledge of legislative requirements for various country; help to specify technology at a legislative level