Gabriela L.

Marketing Department Manager @COGES EVENTS

Paris, FR

Driving data-powered strategies to boost engagement, conversion, and retention. • Leading CRM strategy across the full customer lifecycle (acquisition, onboarding, engagement, and reactivation) • Designing and executing multichannel growth campaigns (email, LinkedIn, SEO, SEA, content marketing) • Collaborating with sales and events teams to align messaging and improve lead quality • Optimizing customer journeys using data, segmentation, and automation • Implementing and improving HubSpot as a central CRM for marketing and sales alignment • Driving growth KPIs: lead generation, conversion rate, customer retention, and ROI • Leveraging analytics and A/B testing to continuously improve performance • Supporting international events with tailored marketing strategies for high-level defense and security audiences • Managing cross-functional teams and agencies to execute integrated campaigns

UNIVERSIDAD UTE

Master's degree, Marketing et Publicité

Pontificia Universidad Católica del Ecuador

Bachelor's degree, Business Administration and Management, General

University of Southampton

Diploma in Social Media Marketing - Shaw Academy

PPA Business School

Master International Business , Luxury Marketing et Digital