Gabriela Arocha Prego
Marketing Director @Firstfit
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WORK HISTORY
Marketing Director @Firstfit
Designed and helped execute the yearly marketing plan. Created and implemented Search Engine Optimization (SEO), Search Engine Marketing (SEM) and affiliate marketing strategies. Worked with an international team comprised of content creators, graphic designers, and web developers, and salesmen to integrate and complement marketing strategies across multiple sales and marketing channels. Collaborated with website and user experience developers to optimize website architecture and page construction for search engine consumption and optimal visibility. Created benchmark reports discussing Key Performance Indicators (KPIs) and key metrics using data from digital campaigns, Semrush and Google Analytics. Gathered and evaluated data on web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. Improved search-related and social media activities using A/B methods. Assisted in setting up or optimizing analytics tools, such as Semrush and Google Analytics, for tracking visitors\' behaviors. Designed content strategies for digital media, establishing platforms and influencers. Reevaluated campaigns to analyze keyword research and more accurately profile and satisfy user intent. Established and developed online marketing initiatives, such as paid ad placement, email promotions on MailChimp, and viral marketing campaigns on social media platforms. Analyzed search engine patterns to enhance website exposure and direct online placement of keywords or other content.
EDUCATION
Duke University
Bachelor's Degree, Psychology
Escuela Campo Alegre (ECA)
High School, International Baccalaureate
FIU Chapman Graduate School of Business
Master of Science - MS, Marketing
ABOUT GABRIELA AROCHA PREGO
I am an analytical and results-driven Marketing Director with a legacy of empowering organizations by fueling engagement across the social and digital stratosphere. I have a strong foundation in consumer behavior and psychology in addition to marketing strategy, content management, website optimization, SEO, SEM, and marketing analytics. I hold a Master of Science in Marketing and BA in Psychology as well as numerous training and certifications; and I keep my thumb on the pulse of cutting-edge tools, technologies, and best practices. Throughout my career, I’ve had the pleasure of serving in multiple key roles (but not limited to) Research Assistant, Marketing Assistant, and most recently, Digital Marketing Director at FirstFit Technologies. Inherently optimistic, I believe affecting positive changes in marketing begins by understanding and connecting with target audiences. I’m also comfortable leveraging my background in consumer behavior and psychology to provide actionable, data-based insights and retrospectives. As someone who’s passionate about mental health and addiction, I plan on continuing to give back by volunteering in local treatment centers. In my spare time, I enjoy spending time with my dog, Africa. I also enjoy hiking, Pilates, yoga, and writing or speaking about mental health and nutrition. For more information, please contact me directly on LinkedIn or at g••••••••@gmail.com. Or review my portfolio at
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