Gabriela Abonce

Digital Communication Associate @EDP Renewables North America

Houston, TX, US

Enhances and supports EDPR NA’s growth in the renewable energy sector by managing and leading strategic communications through an array of digital channels, including company-wide collateral pieces, EDPR NA DG and EDPR NA webpages, social media platforms, and external email campaigns, in order to engage and educate external stakeholders.• Develops organic and paid advertising campaign initiatives for all external channels to increase lead generation and brand awareness• Manages and publishes key communication efforts (i.e, presentations, flyers, newsletters, etc.) with accuracy and consistency.• Oversees and strategizes social media channel content generation and growth through tracking and measuring key metrics.• Maintains corporate website; tracks and measures analytics including SEO, web traffic, and lead generation• Manages brand implementation across all digital and print marketing materials, adhering to brand standards