Gtobia Washington
Ai Fellow @Handshake
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WORK HISTORY
Ai Fellow @Handshake
Charlotte, NC, US
Contribute to the training and evaluation of multimodal AI systems through prompt engineering, simulated user–assistant interactions, and high-quality data labeling across active Handshake projects.•Identify hallucinations, reasoning gaps, and content inaccuracies to improve model reliability andoutput quality•Engineer multimodal prompts for video and image-generation models, ensuring accurateinput-to-output alignment and clearly defined visual transformations•Design prompts for AI-generated website creation using iterative prompt–review–refine workflows toimprove usability and feature accuracy
EDUCATION
University of Rhode Island
Bachelor of Arts - BA, Communication and Media Studies
Full Sail University
Master of Science - MS, Digital Marketing
ABOUT GTOBIA WASHINGTON
Hello, I\'m a seasoned Digital Marketing Manager and Brand Strategist, with a robust blend of experience in both digital and traditional marketing landscapes. My career has been characterized by my passion for leveraging data and analytics to inform strategies that elevate engagement, reach, and brand visibility across diverse platforms. With a knack for crafting impactful marketing campaigns, I\'ve made my mark on a wide array of entities, from non-profits and government agencies to corporations, digital brands, and influencers.At the heart of my approach is a belief in the power of innovative and data-driven marketing solutions. My toolkit is rich with expertise in SEO, SEM, social media marketing, and beyond, complemented by certifications in Google Analytics, Google AdWords, and Inbound Marketing from HubSpot. With a Master of Science in Digital Marketing from Full Sail University and a Bachelor of Arts in Communications from the University of Rhode Island, my educational background has laid a solid foundation for my professional pursuits.Professionally, I\'ve demonstrated my ability to navigate and thrive within varied marketing roles. At Harris County Engineering Department, I managed website maintenance and contributed significantly to website redesign efforts, enhancing user accessibility and engagement. My tenure at Payless Shoe Source was marked by strategies that boosted e-commerce conversions globally, thanks to a targeted SEO strategy and a keen analysis of visitor behaviors.My role as a Project Coordinator for United Way Kaw Valley, supported by a Blue Cross Blue Shield Grant, saw me facilitating crucial grant processes and driving brand and PR reach, underscoring my versatile skill set in project management and community engagement. Whether developing training manuals, managing GIS survey campaigns, or driving social media strategy, I bring a comprehensive approach to each project, aiming to drive meaningful results.Beyond the nuts and bolts of marketing strategy and implementation, I am deeply committed to continuous learning and professional development. This commitment is evidenced by my engagement with UX design principles and the pursuit of advanced digital marketing knowledge.Let\'s connect! I\'m always looking to share insights and explore new opportunities in the digital marketing sphere. Whether you\'re interested in collaboration, networking, or just a conversation about the latest in digital marketing, I\'d love to hear from you.
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