Graeme Lindsay

WORK HISTORY

ABOUT GRAEME LINDSAY

I am a Marketing Operations leader with 15 years’ experience building scalable, data-led marketing capability in complex and high-growth organisations.My background sits at the intersection of MarTech, CRM, insight, and operating model design - turning commercial requirements into practical platforms, processes, and governance that teams can actually use.I have led Marketing Operations and CRM functions at organisations including The Economist, MoneySuperMarket, and Microsoft, with accountability for platform strategy, integration, performance measurement, and team development.My work has focused on:• Owning and evolving enterprise MarTech ecosystems• Unifying customer data to support better decision-making and personalisation• Designing operating models that align planning, creative, technical, and analytics teams• Embedding insight, testing, and performance measurement into day-to-day marketing activityI am particularly interested in how insight and personalisation can be scaled - through the right combination of data, automation, governance, and capability - sustainably, rather than single-use optimisation.Currently, I am working as an independent Marketing Operations consultant, partnering with scale-ups to establish clear operating models, reporting, cadence, and MarTech foundations to help teams execute efficiently and scale with confidence.