Funbi Ogunfuwa

Head of Marketing @The Ball Business

Sheffield, GB

Developing and implementing comprehensive marketing strategies aligned with the Company\'s objectives and target market, focusing on effective brand positioning, differentiation, and messaging to drive brand awareness and recognition-Leading the planning, execution, and evaluation of marketing campaigns and initiatives, overseeing all aspects from creative development to media placement, and continuously optimizing strategies to meet key performance indicators (KPIs)-Creating and implementing targeted lead and traffic generation strategies to drive organic and paid traffic, increase website visitors, and generate qualified leads-Implementing lead retention strategies, including email marketing automation, personalized content, and remarketing campaigns, to engage and convert leads throughout the customer journey, increasing the likelihood of sales and revenue generation-Driving the Company\'s digital marketing efforts by leveraging the power of online platforms, including website management, search engine optimization (SEO), social media engagement, email marketing, and online advertising, with a focus on maximizing ROI and driving measurable results-Working closely with sponsorship and partnership teams to identify and capitalize on marketing opportunities associated with key relationships, leveraging brand synergies and measuring the impact on brand visibility and customer engagement-Developing and implementing innovative activation strategies to maximize brand exposure, generate tangible value, and nurture strong partnerships, while closely monitoring campaign performance metrics and ensuring effective allocation of resources to achieve desired ROIs-Tracking and analyzing campaign results, measuring KPIs, and providing insightful reports to stakeholders, highlighting successes, areas for improvement, and actionable recommendations to optimize future marketing strategies.

The FBA - The Football Business Academy

Masters, Professional Football Business

Nigerian Law School

B.L, Law

Barcelona Innovation Hub

Diploma, Advanced Sports Sponsorship And Marketing

University of Ibadan

Bachelor of Laws - LLB, Law