Fedor Smirnov

Chief Marketing Officer @Smartseeds.Ru

Moscow, RU

Smartseeds is the #1 digital platform for grain trucking in Russia. The platform operates as an online taxi for the grain market: cargo owners place orders through the mobile app or website, carriers accept orders using smartphones, and terminals manage unloading in a flexible manner. Smartseeds is the part of Demetra Holding, Russia\'s largest infrastructural company, combining export logistics and grain trading assets.Key achievements- ensured the increase of website traffic by 30% YOY (within the constant budget)- implemented lead generation with the conversion rate over 20%- reduced the cost per lead (CPL) by 40% YOY- increased conversion inside the sales funnel x2- achieved the rapid growth of apps retentions metrics (+110% monthly active audience YOY)- launched the new Smartseeds website- contributed to awareness raising through successful campaigns (branding, outdoor, radio)- developed and implemented referral and loyalty programs for carriers.In 2023 has been awarded for outstanding results by Demetra Holding (Employee Recognition Program).Job duties- marketing strategy for the digital product in logistics- implementation/running marketing campaigns throughout digital and offline channels (Performance, CRM, Outdoor, BTL, Events etc.)- customer acquisition and retention- awareness raising and business expansion into new regions- market research and new opportunities discovery for further growth- operational activities, managing outsourced teams and in-house employees.

Yaroslavl State Pedagogical University named after K.D. Ushinsky

PhD, Theory of Language

Yaroslavl State Pedagogical University named after K.D. Ushinsky

Master's degree, Department of Foreign Languages

Marburg University

Student Exchange

Moscow Academy of Entrepreneurship

Master's degree, Faculty of Economics, Financial management, with honours

Marburg University

Research Internship