Melissa French
Marketing Advisor @Self
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WORK HISTORY
Marketing Advisor @Self
San Francisco, CA, US
After more than 15 years managing and leading all facets of marketing, I am able to leverage my passion to help others achieve successful marketing practices. From stealth-mode start-ups to Fortune 500 companies - I can very quickly add value to your organization and to your bottom line.
EDUCATION
Colorado State University
Bachelor's Degree, Public Relations
SKILLS
ABOUT MELISSA FRENCH
I love the entire process of marketing – from road-mapping future products to generating awareness to handing off warm leads to sales – but I’m most driven by: • Breaking down complex technology into key communication messages that resonate with the target audience • Delivering high-impact marketing plans that result in fresh ways to tell the story • Watching my branding, programs and creative assets meet and exceed their objectives once in market • Working with intelligent and inspired people I have proven success at all sizes and stages of companies (and budgets) – from start-ups and VC-backed companies to publicly-traded companies. I’ve directly led company branding/rebranding efforts, hundreds of B2B and B2C global product launches, and impactful integrated marketing campaigns. My marketing experience encompasses most all facets of marketing including: branding | go-to-market planning | integrated marketing campaigns | digital marketing | naming | agency management | product marketing | social media | lead gen/nurture | partner co-marketing | ROI measurement | sales enablement collateral | events | public relations management
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