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Fredrik Larsson
Senior Kam @JDE Peet's
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WORK HISTORY
Senior Kam @JDE Peet's
Copenhagen, DK
EDUCATION
Henley Business School
MBA, Executive Management
IHM Business School
DIHM, Marketing, Sale and Management
SKILLS
ABOUT FREDRIK LARSSON
Management Experience- Leadership experience on management level with full P/L responsibility at IKEA, COOP and Hardford- Member of various management groups. International Experience- MBA degree through Henley Management College in England- Developed business relationship with COOP at a Nordic level- Various sales missions in Europe and furniture exhibitions. Sales & Marketing Experience- Sales Management, Key Account Management and Category management- Strategic planning and executing market opportunities to successful execution- Using in-depth market insight to analyse and adjust market position creating sustained and profitable growth. Specialties: •Developing long-term strategies, and negotiating contracts. •Development of long-term growth and profitability. •Brand price structures. •Performance goals for sales force. •Day to day leadership for co-workers. •Implementing campaign strategies for categories and product segments.
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