Frederico Melo
Digital Demand Generation & Content Manager @Esko
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WORK HISTORY
Digital Demand Generation & Content Manager @Esko
Ghent, BE
Lead the development, creation, and execution of content marketing efforts to boost brand awareness and differentiation across social platforms (Facebook, Instagram, LinkedIn), websites, SEO, messaging platforms, and email-Manage and optimize paid campaigns (Google Ads, LinkedIn Ads) to ensure strong performance and maximum ROI- Colaborate with the other teams providing strategical advice regarding content, for multi country and multi language channels- Work with freelancers and agencies, providing clear briefings and managing budgets.
EDUCATION
Instituto Politécnico do Porto
Bachelor's degree, Hospitality Management & Administration
Simplilearn Alumni
Digital Marketing Specialist Course
Harvard Business School Online
Negotiation Mastery
SKILLS
ABOUT FREDERICO MELO
Focused on demand & lead generation for digital marketing channels for B2B companies.
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