Umar Farooq

Field Marketing Manager - Emea Central, Southeast Asia & Oceania @Esko

Hamburg, DE

As a Field Marketing Manager for Esko, I support the execution of localized marketing initiatives across the region, driving brand awareness, lead generation, and engagement. My role bridges global strategy and local activation, combining data-driven decision-making with creative execution.Key Responsibilities:Organize and execute regional Esko and partner events to strengthen local presence.Translate data and insights into actionable, metrics-driven marketing strategies.Roll out integrated marketing campaigns using global content assets (e.g, case studies, key messaging, product updates).Lead multichannel demand generation campaigns across email, webinars, social, and digital platforms.Manage local PR efforts, including engagement with regional publications.Identify and collaborate with key industry associations to build brand visibility through conference participation and speaking opportunities.Provide regional reporting through SFDC and business unit insights to inform strategy and decision-making.Collaborate across all organizational levels, adapting communication to ensure alignment and effectiveness.Support localization efforts and translation needs for marketing campaigns.Partner with academic institutions to promote software adoption through university programs (Campus Connected initiative).

Institute of management sciences

Bachelor of Business Administration (BBA), Accounting and Business/Management

Resource Academia

Cambridge A'levels, Business studies. Accounting & Mathematics

Beaconhouse School System

Cambridge O'levels, Additional Mathematics, Accounting & Economics

Otto-von-Guericke University Magdeburg

Bsc. Management and Economics, Management and Economics