Freddy Elorza
General Manager, North America Juice Business @The Coca-Cola Company
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WORK HISTORY
General Manager, North America Juice Business @The Coca-Cola Company
Chicago, IL, US
In this newly created role, I lead iconic brands including Minute Maid, Simply, Hi-C, and Honest Kids. My mission is to drive growth and innovation across one of our most strategic categories. I focus on strengthening alignment across marketing, commercial, and supply chain priorities to accelerate decision-making and deliver long-term success for the juice portfolio.
EDUCATION
The University of Chicago Booth School of Business
Master of Business Administration (MBA), Strategic Management, Analytical Management (GMAT: 710)
Belen Jesuit Preparatory School
HS, High School Degree
Embry-Riddle Aeronautical University
BSAE, Aerospace Engineering, Mathematics
SKILLS
ABOUT FREDDY ELORZA
Freddy leads the multi-billion dollar Juice portfolio for The Coca-Cola Company in North America. He is responsible for driving growth of iconic brands including Minute Maid, Simply, Honest Kids, and Hi-C. Prior to this, Freddy was the marketing lead for the Juice business and before that was at the helm of Coke\'s Strategic Growth team in North America, spearheading initiatives that set the direction of the overall business.
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