Fraser W H Grieve
Marketing Manager @Apex Garden Rooms
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WORK HISTORY
Marketing Manager @Apex Garden Rooms
Glasgow, GB
At Apex Garden Rooms, I lead a comprehensive digital transformation to elevate our brand presence and drive customer engagement. Key achievements include:Website Development: Led the end-to-end development of a new WordPress website (working with an external web developer) enhancing user experience and showcasing our bespoke garden room offerings.CRM Management: Implemented and managed HubSpot as our central CRM system, optimising lead tracking, customer segmentation, and sales workflows.Content Collaboration: Partnered with social content creators to produce compelling visual content that resonates with our individual target audiences.Email Automation: Designed and executed automated email campaigns, resulting in improved customer retention and increased lead conversions.Paid Social Campaigns: Managed targeted advertising across social platforms, achieving a significant boost in brand awareness and customer inquiries.Organic Social campaign: Managed organic social media output, resulting in a yoy 32% uplift in engagement.Brand Communication Strategy: Developed and implemented a cohesive brand communication strategy, ensuring consistent messaging across all channels.This holistic approach has not only strengthened our market position but also fostered deeper connections with our customers with has resulted in a 7x increase in sales.
EDUCATION
Oxford College of Marketing
CIM Diploma in Professional Marketing
NGC
Music Industry Management
University of the West of Scotland
BA, Marketing
SKILLS
ABOUT FRASER W H GRIEVE
Wait, is that TEN years delivering results in the marketing world? Time flies when you love what you do! With a strong background in using customer insights to inform marketing, I have a wealth of experience in CX, campaign management, communications, customer loyalty and brand development, all underpinned by my passion for creativity, data and big ideas.Let\'s talk!
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