Fraser Abe
Marketing Director @Boosted.Ai
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WORK HISTORY
Marketing Director @Boosted.Ai
Toronto, ON, CA
Own end-to-end B2B marketing strategy for an AI-powered fintech SaaS platform serving enterprise and asset management clients across North AmericaLead inbound demand generation and pipeline growth, with marketing owning the full inbound motion and supporting account-based marketing in partnership with salesInfluence closed-won deals through content, positioning, and brand-building efforts that establish trust in a complex, relationship-driven enterprise marketManage and optimize annual marketing budget, with ownership over CAC and performance metrics across channelsOversee all core marketing functions, including content, performance marketing, email/lifecycle, analytics, PR, and partnershipsManage a lean team consisting of 2 BDRs, freelance contributors, and an external PR agencyPartner closely with product and leadership to position LLM-powered investment research across multiple use cases, including in-app workflows, APIs, and product-led experiencesApply AI tools across analytics, segmentation, and content workflows to improve efficiency and decision-makingAdapt channel strategy in response to GDPR constraints, prioritizing high-intent demand generation and lead quality over raw traffic growthSupport company growth from seed through Series B+, contributing to successful Series A ($8M USD), Series B ($35M USD), and follow-on ($15M USD) funding rounds
EDUCATION
Western University
Bachelor's Degree, Psychology
Upper Canada College
International Baccalaureate
ABOUT FRASER ABE
Data-driven B2B marketer with 6+ years of experience building demand generation, pipeline, and brand for an AI-powered fintech SaaS company from seed through Series B+.At Boosted.ai, owned marketing end-to-end since the early days, leading inbound pipeline generation and supporting account-based motions in partnership with sales. Work spans content, performance marketing, lifecycle, analytics, PR, and AI-enabled workflows, with a focus on high-quality demand.Helped position an LLM-powered investment research platform for portfolio managers, analysts, CIOs, and product leaders, supporting both SMB and enterprise deals (from small teams to 50+ seat deployments). While large enterprise sales are often relationship-driven, consistent brand building and content strategy have played a key role in establishing trust and accelerating deal conversations.I’ve worked closely with leadership through multiple successful funding rounds (Series A, Series B, and follow-on financing), building the marketing foundation required to support growth, credibility, and scale.
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