Frankie Yip
Senior Manager, Entertainment Brand Solutions @The Walt Disney Company
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WORK HISTORY
Senior Manager, Entertainment Brand Solutions @The Walt Disney Company
New York, NY, US
EDUCATION
Virginia Tech
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT FRANKIE YIP
Results-driven marketing professional specializing in sales marketing, partnership development, creative strategy, and entertainment storytelling. Proven track record of creating and managing impactful marketing and media campaigns tied to multimillion-dollar revenue streams from clients across industries, e.g, tourism, insurance, retail, QSR, gaming, food & beverage, consumer products, etc.Experience to-date is built upon various roles at International Quality and Productivity Center (IQPC), Warner Bros. Discovery - representing renowned brands such as Max, HGTV, Adult Swim, Cartoon Network, TBS, TNT, etc- Cirque du Soleil Entertainment Group, and The Walt Disney Company. Strengths lie in leveraging consumer/market insights to craft integrated marketing solutions, collaborating with cross-functional teams to deliver on strategic initiatives, and addressing challenges with a methodical and analytical approach.See my project portfolio to learn more: https://fyip85.wixsite.com/portfolio
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