Frankie Keirsey

Chief Marketing Officer @Capital Homes

Tulsa, OK, US

When I joined Capital Homes, I saw a company with a strong reputation and an even stronger heart — a local homebuilder that genuinely cared about the people and communities it served. My goal was to build a marketing engine that matched that heart — one rooted in storytelling, strategy, and measurable results.I lead all aspects of marketing across all active communities, shaping everything from digital strategy and brand positioning to signage, events, and customer experience. My role blends creative vision with data-driven decision-making — balancing what looks good with what works. I oversee a small but mighty team that manages media, design, content, social, and community launches, ensuring every message reflects our values: honesty, approachability, and real results.Along the way, I’ve helped transform how we go to market — developing new community launch playbooks, building multi-phase marketing strategies for spec inventory, and strengthening our online presence through platforms like Zillow, Realtor.com, and OTT advertising. Every campaign is designed to do one thing: connect with buyers in a real, human way and help them find a home they love.Being part of Capital Homes means more than selling houses — it’s about building trust, community, and a brand people are proud to stand behind.

Northeastern State University

Business Administration, Marketing