Frank Weber
Head of Marketing @Desay SV Europe
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WORK HISTORY
Head of Marketing @Desay SV Europe
Desay SV Automotive Europe is an electronics and antenna specialist for the original equipment of vehicles Responsible for corporate, HR and OEM marketing (supporting the expansion strategy, increasing brand awareness, helping sales to win new business) Managed mission critical issues (e. g. merger of Desay SV Automotive Europe GmbH in Mainaschaff with Antennentechnik Bad Blankenburg GmbH in Weimar in 2020, acquisition of Antenna Technology Center (Europe) ATC GmbH in 2022 and divestment of ATTB aftermarket business in 2023) Supported ATTB aftermarket business from 20••••23 (including re-branding, e-commerce, product marketing and partner program for distributors)Henrik Lindén, Sales OEM Automotive, Desay SV Europe:„I have the privilege of working with Frank Weber in his role as Head of Marketing and can attest to his creativity and strategic thinking. Frank has developed and executed numerous successful marketing initiatives that have resulted in increased company awareness and market share. His professional and personal skills have been valuable assets in tradeshows and other events towards key stakeholders. Frank is a team player able to work well with cross-functional teams, always with positive energy, ensuring seamless execution of all tasks.“Ralf Dürsch, former Head of Business Development Antenna Systems, Desay SV Europe:„I have worked with Frank for the last four years on various marketing related projects to promote Desay SV’s products and services directly or indirectly to our customers. This included top notch technical and commercial presentations, Tech Days at customer sites, and automotive supplier related trade fairs. Frank has an excellent marketing knowledge (the best I have ever seen in my long career), works very focused and target oriented while still being fun to work with. I would love to work with Frank again any time soon.“
EDUCATION
Hohenlohe Gymnasium Öhringen
Abitur (German School Leaving Examination)
Heidelberg University
Master of Arts, Politics, English, French
SKILLS
ABOUT FRANK WEBER
I am enthusiastic about technology and specialise in digital transformation, strategic marketing, stakeholder communications and value-based branding. As managing director, partner, vice president, director and senior manager, I supported 90+ organisations to develop effective strategies, build and grow business and manage M&A, change and crisis.My professional background in figures: Contributed to adding value and driving business in 9 top-tier consulting, logistics and technology firms Managed teams with 2 to 120+ members, marketing budgets of up to €6.5m and consultancy fees of up to €4.5m Worked in and for 14 different sectors including automotive, information and communication technologies (ICT), renewables, logistics, management consultancies, financial services and tourism Earned 22 nominations and awards for professional and entrepreneurial achievementsOn a more personal note: I grew up in a multicultural, multilingual environment and am a blogger and guest lecturer. The connected world and technologies like Artificial Intelligence, Quantum Computing, Clean Tech, Virtual Reality, Augmented Reality and Autonomous Driving are particularly fascinating to me. I am a vegetarian, environmentally conscious and passionate about sharing my knowledge and thinking beyond.
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