Frank Schmidt
Founding Partner @Ledavi Gmbh
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WORK HISTORY
Founding Partner @Ledavi Gmbh
TRANSFORM TO LEAD AURATIS CONSULTING is a strategy and management consultancy for Emotional Brand Building, Sports Marketing, and Branded Entertainment.It supports decision-makers in brand-building strategies and the creation of emotional brand worlds. AC is thereby sparring partner in all superordinate brand strategy, communication, organization, and rights issues. It supports leaders from the decision makers’ perspective. The service portfolio includes:• Holistic Brand Management• Integrated Brand, Communication, and Content Strategies• Branded Entertainment, Sports Marketing, Sponsoring• Social Biz and CSR Strategies • Brand and Lifestyle Worlds (e.g. Sports, Music, Film, Fashion, Art, Design)• Place Branding and Marketing• Content Marketing, Platforms, and Business Models• Organization, Process, and Project ManagementThe AURATIS CONSULTING approach aims to strengthen the emotional essence of brands. It is based on the AURATIS BRAND STRATEGY MODEL, which integrates the major pillars of Emotional Branding.
EDUCATION
The University of Bonn
Diplom, Economics & Marketing
SKILLS
ABOUT FRANK SCHMIDT
Strategic Consultant, General Manager, Entrepreneur, Incubator. Extensive leadership…
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