Frank G.

Marketing Manager @Optima Consulting

Scottsdale, AZ, US

My primary responsibilities as Marketing Manager include:• Creating, delivering, editing, and optimize marketing materials.• Ensuring that content is consistent with marketing objectives & corporate guidelines.• Deliver content and supervise social media: LinkedIn, Twitter, Facebook.• Create, coordinate and deliver marketing campaigns (through email, social and web campaigns).• Create and deliver press releases, media content, case studies, white papers, corporate communications, and presentations.• Identify, develop and execute communications strategies for key media, partners and customers.• Research industry trends. Create thought leadership materials.Additional responsibilities include:• Account Based Marketing Campaigns – design, messaging, execution, performance and disposition.• Events – logistics, messaging, contacts, attendance, lead management and performance/disposition. • SOW & RFP – find, assemble, review, and logistics.• Trends – research, calling, and events.