Franco Santelli
Marketing Manager @Carousel
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Carousel
As Marketing Manager for Carousel, I define our target personas and craft messaging across lending, insurance, and property management. I plan and run LinkedIn, Reddit, and paid campaigns that generate qualified leads, while producing case studies, posts, and ads tailored to each audience. I manage the content calendar and keep our brand voice consistent across every channel. A big part of my role is translating product features into clear value propositions and creating sales enablement materials for the team. I also optimize our website and landing pages for demo conversion, using analytics and CRO to improve performance. I build and manage email sequences, nurture campaigns, and retargeting flows to keep prospects engaged. On the PR side, I work to secure coverage in fintech, insurtech, and proptech publications to grow awareness. I track KPIs such as CPL, SQLs, and pipeline influence to measure ROI and refine strategy. Most importantly, I collaborate with Sales, Product, and Operations to ensure our marketing efforts align with growth goals and deliver measurable impact.
EDUCATION
Marianopolis College
DEC, Pure & Applied Sciences
Concordia University
Bachelor of Commerce, Marketing
SKILLS
ABOUT FRANCO SANTELLI
Profile• AI enthusiast and Google Ads certified, bilingual, analytical and creative professional• Over 20 years of project management experience• Over 15 years of marketing experience specializing in lead generation• Specialized leader in creating and executing online ad and social media campaigns• Excellent track record in managing key accounts (Sony, Microsoft, Ubisoft, Bethesda, Nintendo)• Experienced in AI and data solutions consulting• Proven portfolio of increasing ROI through direct marketing• Flight simulation enthusiast• Published authorCareer SummaryAs an experienced specialist in digital marketing and project management, my career reflects a passion for helping people by leveraging digital innovation to drive brand growth and operational excellence. My expertise spans strategic planning, omni-channel campaign execution, analytics and ROI optimization.At Engage Media, I spearhead targeted advertising campaigns leveraging demographic insights to amplify brand visibility and drive lead generation. My commitment to continuous improvement through A/B testing, engagement metrics analysis, and conversion rate optimization has been instrumental in driving scalable growth and maximizing client satisfaction (B2B and B2C).In my Director role, I created and executed Google Ads campaigns resulting in a 15% revenue increase within 3 months through direct bookings. Additionally, I established partnerships with premium suppliers to reduce furnishing costs and implemented Loyalty / Referral programs.As Transformation Growth Specialist, I offered AI and data analytics solutions to propel digital transformation initiatives in manufacturing, aligning with strategic objectives and stakeholder expectations.As QA Delivery and Nokia Project Manager, I managed the quality assurance process for Sony, Nokia, Bethesda, Microsoft and Nintendo titles across console, mobile, and PC platforms. I led a cross-functional team of over 100 developers, testers, and designers, fostering a collaborative environment to streamline workflows and enhance productivity. Critical to this role was my ability to manage stakeholder expectations, navigate complex project requirements, and implement risk mitigation strategies to adhere to tight deadlines and budgets.Previously, I managed the development of the Call Tracking platform ($1.5M) at Yellow Pages Group. One of two project managers in the Event Tracking and Analytics Program. My responsibilities included negotiating vendor contracts and delegating workloads to developers, architects, analysts and administrators.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.