Marine Francois
Marketing & Digital Coordinator @Extend Beauty
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WORK HISTORY
Marketing & Digital Coordinator @Extend Beauty
Paris, FR
Brand Content & Identity - Development of a new digital strategy- Redesign of brand image- Brand image guarantorE-Commerce and CRM - Design and launch of new e-commerce site EUROPE.(Redesign)- Daily maintenance and updating of content, CRM. Sales tracking and reporting according to KPI\'s- SEO, promotional actions, UX/UI design- Customer database management, writing and sending monthly newsletters- Continuous improvement of customer journey and conversion rate.Social Media strategy- Design and orchestration of media strategy: Production of content at international level (photography briefs, supervision of shoots:(Campaigns, social networks, website.)- Production of print campaigns / films, newsletters. ROI reporting for digital campaigns. Media: Instagram / Facebook / YouTube /LinkedIn- Creation: production of international partners\' POS displays, banners, brand posts (Photoshop, Illustrator, InDesign).Results achieved- 96% increase in sales following redesign of e-commerce site compared with previous year- 30% increase in website traffic (current year)
EDUCATION
MBA ESG
Master degree, Expert in strategy and digital development
Ecole Internationale Tunon
Bachelor's degree, Luxe & Image de Marque
La Joliverie
Baccalauréat, Design et arts appliqués
ABOUT MARINE FRANCOIS
Spécialisée en marketing digital, je possède 5 ans d\'expérience dans les secteurs du…
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