Francisco J Montilla Villegas
Technical Consumer Research Director - Capabilities @The Coca-Cola Company
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WORK HISTORY
Technical Consumer Research Director - Capabilities @The Coca-Cola Company
Atlanta, GA, US
EDUCATION
Universidad Simón Bolívar
Bachelor's degree, Chemical Engineering
Universidad Simón Bolívar
Master of Business Administration (MBA), (Thesis)
University of California, Davis
Applied Sensory and Consumer Science Certification, Consumer Science
ABOUT FRANCISCO J MONTILLA VILLEGAS
Francisco Montilla is a manager, with 10+ years of experience in CPG industry focused in Product Research and technical product design with consumers. Francisco is expert in Qualitative and Quantitative techniques to get Consumer Insights and apply them to technology platforms to build holistic and sensorial proposals to delight consumers. He is a multidisciplinary team leader with global experience in initiative design and product qualifications. He combines expertise in market research, consumer understanding, product development, project management and brand building to drive profitability and customer satisfaction. Francisco is MBA Candidate at Simon Bolivar University and also received his Bachelor of Science in Chemical Engineering from that university.CORE SKILLS: Market and consumer understanding, Consumer Insights, product development and innovation, market research, brand/category equity definition; qualitative and quantitative research techniques (focus group, door to door, learning and connects, 1o1, Social media analysis and development of new strategies to get insights, Ideation facilitator, advanced SPSS/ Desktop Reporter/Project and other statistical software’s); negotiation techniques, personnel management and effective communication skills
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