Francis Hales

WORK HISTORY

EDUCATION

ABOUT FRANCIS HALES

Passionate about the world of dress up and how it offers escapism, joy and just that little bit of fun in our lives. Being able to take a product from concept to market is an extremely rewarding position to be in, and I\'m incredibly fortunate to be in a business I genuinely love. Past Achievements include:• eCommerce website planning, implementation and promotion to improve digital presence and footprint of Bristol Novelty and Rubies Masquerade • Event management for major Toy and Dress-up trade shows.• Rebrand of Bristol Novelty across print, packaging and digital platforms.• Grew and optimised Procorre website traffic through rebuilding the company website, targeted email campaigns, paid search (SEM), organic search (SEO) and PPC. • Responsible for planning, developing and delivering Marketing Qualified Leads (MQL) campaigns.• Creation and implementation of GDPR awareness campaign.• Rebranding Ashton Gate stadium for Bristol Sport - major local landmark, attracting fans.• New business conversion and growth of the Sony PlayStation European account.• Managed major UK media plan rollout for PlayStation flagship game release campaigns - OOH, press adverts, rich media placements and social media. • Generating an ROI of over 100%, for award-winning Black Horse Q-points incentive scheme.• Delivering Tropicana a complex points-based reward programme (\'Breakfast Club\'). Negotiating and working with external partners such as John Lewis.• Annual strategic planning of DM campaigns for Blackhorse Offshore business units.During my 5 years agency-side, I have worked with a number of blue-chip clients spanning a range of sectors from FMCG and Pharma, through to Financial Services. Working on a variety of campaigns for Sony PlayStation, Bristol Sport, Black Horse, Tropicana, Johnson & Johnson and Evian, has provided me with a vast experience in DM, Print, CRM, digital, mobile and social media.