Francesco Subba
Customer Marketing Manager @Reckitt
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WORK HISTORY
Customer Marketing Manager @Reckitt
Milan, IT
Focus: Finish, Napisan, Vanish, Durex, Veet – Activation & Execution across Drugstore and Wholesale. Led the channel activation strategy for Reckitt’s core brands, managing a field team and driving in-store excellence across regional tradeAchievement: Strengthened execution in drug and wholesale channels through targeted promo plansKey Responibilities:• Led a team of 5 in-store account managers, ensuring execution of POS plans and compliance • Built and delivered tailored activation strategies across drugstore and wholesale channels• Tracked sell-out performance and ROI on promotional mechanics to guide optimizations• Coordinated cross-functional execution across sales, marketing, and customer teamsKeywords: Trade Marketing – Channel Activation – Retail Execution – Team Leadership
EDUCATION
Università Cattolica del Sacro Cuore
Master’s degree, Food Marketing e Strategie Commerciali
Universidad de Salamanca
Erasmus Program, Bachelor's degree in Business Administration (Salamanca)
Università degli Studi di Messina
Bachelor's degree, Economics
ESSCA
Exchange Program, Master's degree in Fast Moving Consumer Good (Shanghai, Cina)
SKILLS
ABOUT FRANCESCO SUBBA
Sales & Marketing Manager experienced in FMCG and Pharma industries 6+ years of experience across top FMCG and Pharma companies, including Reckitt, Unilever and Angelini Proven track record in brand strategy, retail execution, and cross-functional leadership across categories (Personal Care, Home Care, OTC)Key achievements:• Successfully relaunched Dove deodorants, reversing deflation and restoring brand value (+30% pricing,+200bps share)• Repositioned Lysoform floor cleaners with a size/price strategy, unlocking new promotional opportunities and boosting margin• Re-launched national Moment campaign “I Mal di Testa non sono tutti uguali”, redefining brand messaging in the headache segment Fluent in English and Spanish, with international experience in South America and ChinaPassionate about Finance, Cryptocurrencies, Football and Surf
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