Francesca Santos
Global Product Marketing Manager @MSAB
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WORK HISTORY
Global Product Marketing Manager @MSAB
Stockholm, SE
I drive growth across our mobile forensics software portfolio by combining strategic thinking with hands-on execution. I own the end-to-end GTM product marketing strategy, translating complex technology into clear customer value. I execute marketing programs directly, managing social media campaigns, PR initiatives, email marketing, and CRM-driven lead generation.I work closely with Product, and Sales to ensure alignment on messaging and GTM execution, while continuously optimizing campaigns to drive adoption, engagement, and measurable impact on revenue.I also support thought leadership and industry visibility through content creation, strengthening our brand presence in B2B channels.
EDUCATION
Berghs School of Communication
Digital Brand Strategy
WU (Vienna University of Economics and Business)
International Strategic Management, Global Branding Strategies, Innovative Entrepreneurship
Ateneo de Manila University
Bachelor of Science in Management, Business Management and Marketing
ABOUT FRANCESCA SANTOS
I\'m a marketer shaped by global experiences, having built my career across Manila, Hong Kong, Bangkok, and Stockholm. I\'ve held local, regional, and global marketing roles that exposed me to diverse markets, customer behaviors, and cross-cultural execution. I began my career in consumer electronics, where I built a strong foundation in brand strategy, consumer insights, product innovation, and end-to-end marketing execution. In these roles, I helped sharpen brand positioning, drive consumer engagement, and led initiatives that delivered measurable growth across multiple markets.Today, I bring that same rigor and customer-centric mindset to tech, leading product marketing for a software company developing digital forensics solutions.Across every role, I\'m recognized for my energy, agility and ability to simplify complexity. I thrive in environments where customer needs evolve quickly, data drive decisions, and marketing plays a critical role in driving growth.
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