Francesca Pedrini

Digital & E-commerce Manager @Officine Creative

Milano, IT

Managed eCommerce strategy and operations across EU & US DTC channels (Shopify Plus), driving growth aligned with global objectives-Defined product lifecycle and promotional strategies in collaboration with Retail & Sales leadership-Led Customer Care teams across regions, enhancing the end-to-end online shopping experience-digital P&L, optimizing cost efficiency and identifying key revenue and KPI growth drivers-Improved UX, merchandising, and conversion through collaboration with agencies and tech partners-Oversaw SEO/SEM strategies, optimizing media spend, increasing organic traffic, and improving ROAS-Led CRM, marketing automation, and editorial planning aligned with business and sales goals-Collaborated with buying & merchandising teams on stock management, assortment, and performance analysis-Analyzed sales and performance data to boost conversion rate and average order value-Implemented omnichannel solutions (POS, ship-from-store, click & collect, in-store returns)-Launched and scaled new marketplaces (Farfetch, Nordstrom), managing integrations and operations-Coordinated social media strategy with Brand team-Managed external vendors and evaluated tech partners to support scalability and innovation.

Università degli Studi di Verona

Laurea magistrale in Marketing e Comunicazione d'Impresa

Università degli Studi di Verona

Laurea triennale, Economia Aziendale

Bristol - International House

Corso di Inglese - B2

Enac Lab Verona

Corso di SEO e Web Marketing

Sida Group - Management Accademy

Executive Master in Web Marketing, Social Media & Graphic Design

ITPACLE Marco Polo

Perito aziendale e corrispondente in lingue estere