Francesca Pasquinelli
Sr Marketing & Communications Manager Imaging Informatics @Philips
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WORK HISTORY
Sr Marketing & Communications Manager Imaging Informatics @Philips
Genova, IT
Lead global MarCom for Radiology and Cardiology Informatics, working with the Marketing Director to drive business growth and market differentiation across all regions, and oversee agency relationships, ensuring timely, compliant, and high-quality delivery of marketing assets- Develop go-to-market plans with Product Marketing, translating value propositions into actionable strategies aligned with business objectives and customer needs- Shape messaging and positioning for Enterprise Imaging, enabling account-based marketing and customer journey design for increased market penetration to create compelling market differentiation- Enhance internal communication, creating engaging content to align global teams with product updates, marketing priorities, and company vision- Focus on sales enablement by creating tailored content and helping implement tools that accelerated sales cycles and improved field team performance- Lead and execute integrated campaigns for new product launches, digital campaigns and tradeshows boosting brand awareness, lead generation, and customer lifecycle engagement- Lead execution of major global industry events (e.g, e.g, RSNA, ECR, HIMSS, SIIM, ARAB HEALTH) including KOL engagements- Manage and optimize global MarCom budget, ensuring alignment with revenue targets and tracking campaign ROI across digital, events, and offline channels.
EDUCATION
Liceo Linguistico G. Deledda
Diploma from Language High School, Foreign Languages
Università degli Studi di Genova
Bachelor's degree, Business Economics
JAMK University of Applied Sciences
Erasmus + , Master's Degree Programme in International Business Management.
Università degli Studi di Genova
Master's Degree , business/managerial economics
ABOUT FRANCESCA PASQUINELLI
Senior Global Marketing & Communication Manager with solid experience in global B2B marketing, brand strategy, events and integrated communication.I believe the strongest brands are built where strategy meets emotion. My work focuses on shaping distinctive brand narratives, designing integrated measurable campaigns and translating data insights into stories that resonate, always supported by data and clear objectives.With extensive international experience, I bring a global mindset, adaptability and cultural awareness to complex, fast-evolving environments. My professional background combines strategic planning, analytical skills and creative leadership, enabling me to manage complex projects both independently and within cross-functional teams.
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