Francesca Corradino
Marketing Communication Manager @Sica Holding Srl
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WORK HISTORY
Marketing Communication Manager @Sica Holding Srl
Salerno, IT
Sica Holding is a dynamic company based in Salerno, operating across several sectors. It specializes in real estate development and sales, the management of trendy bars and restaurants in Salerno, and operates an agricultural business focused on wine production.Key Responsibilities- Brand Image Management Online: Develop and implement strategies to maintain and enhance the brand’s digital presence across social media, website, and digital ads- Content Creation & Supervision: Oversee the creation and publication of engaging digital content (text, visuals, and videos) for the company’s online channels, ensuring brand consistency- Paid Campaigns & Lead Generation: Manage online advertising campaigns (Facebook, Instagram, Google Ads), optimizing for lead acquisition and ROI- Website Development: Supervise the design and optimization of the company’s website, ensuring functionality, user experience, and brand alignment- Team Management: Lead a team of a Project Manager/Social Media Manager and a Videographer, overseeing their daily tasks and ensuring effective collaboration- Performance Analysis: Track and analyze performance data using tools like Google Analytics and Facebook Insights, optimizing campaigns and strategies based on insights.Offline Activities- Graphic Design Coordination: Manage the creation of offline promotional materials (brochures, flyers, roll-ups) to align with brand guidelines- Trade Show Logistics: Oversee logistics and supplier coordination for the company’s participation in trade fairs- Purchasing for Agricultural Business: Responsible for procurement management for the wine bottling process, ensuring timely orders and supply chain efficiency- Event Coordination: Coordinate resources and logistics for in-house events at the group’s bars, collaborating with vendors and internal teams to ensure successful execution.
EDUCATION
Business School Sole 24 ore
Google AdWords Professional
Università degli Studi di Salerno
Laurea, Comunicazione
Ateneo Impresa
Marketing & Comunicazione Moda e Beni di Lusso
Istituto Europeo di Design
Copywriting
SKILLS
ABOUT FRANCESCA CORRADINO
Highlights- Ability to work cross functionally with multiple team- Management / Training- Passionate about early-stage start-ups. Owner @ fitnhub.com - Problem solving and decision making skills. Analytical Approach- Project Management - Experience in a client facing role- High level in organizational skills and ability to multi-task/manage multiple projects at the same time- Passion for Advertising and Online Marketing and curiosity on new media evolution\"If you are offered a seat on a rocket ship, you don\'t ask what seat. You just get on.\" quote from Lean In - Sheryl Sandberg
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