Francesca bin
Marketing Manager @Atlantis Headwear
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WORK HISTORY
Marketing Manager @Atlantis Headwear
Lead brand repositioning and rollout of new visual identity across European markets- Built and structured the marketing team (roles, processes, KPIs, workflows)- Defined and executed integrated marketing strategy aligned with international sales objectives- Implemented data-driven performance monitoring to optimize budget allocation and ROI- Strengthened brand positioning in alignment with ESG and corporate benefit mission
EDUCATION
Liceo Classico Marco Polo
Maturità Classica
Università Ca' Foscari Venezia
Master’s Degree, International Management
Venice International University
School of Humanities and Social Sciences, Global Value Chain & Environmental Sustainability
Università Ca' Foscari Venezia
Bachelor’s Degree, Economics & Management
SKILLS
ABOUT FRANCESCA BIN
12 years experience in branding, marketing and communications strategy. Proactive behavior, passionate and focused.
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