Francesca Rosso
Head of Content @Buddyfit
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WORK HISTORY
Head of Content @Buddyfit
Worked cross-team to launch new product features to increase the product adoption of the new subscribers in the first period- Monitored the Marketing Automation Journeys on Braze to increase activation and retention- Evaluated content performance on the app and conducted various A/B tests to optimise cost effectiveness- Managed the launch of a new 1-to-1 premium product working closely with the team of designers and developers- Oversaw the planning and organisation of Rimini Wellness, Italy\'s largest fitness event, where Buddyfit was featured with a dedicated pavilion
EDUCATION
Università degli Studi di Torino
Laurea magistrale in Business Administration, Business Administration
Liceo Scientifico Galileo Ferraris
Qualification in Scientific Studies
ESCP Business School
Master degree, Management
Universidad Carlos III de Madrid
Master's degree, Business Administration and Management, General
Learnn
Courses
Università degli Studi di Torino
Bachelor's degree in Economics, Major in Finance
ABOUT FRANCESCA ROSSO
As Head of Content at Buddyfit I am responsible for all the content offered on our App. For Content we mean everything related to the product, for this reason I work closely with the Team of Developers in order to plan the next activities to increase activation and retention (and reduce churn at the same time). In addition, I am in charge of managing the collaboration with our clients, scheduling new contents and planning all activities with them (organization of classes and events) to make the product the best our users can enjoy.
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