Francesca Magistri
Brand Manager @SESA
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WORK HISTORY
Brand Manager @SESA
Varese, IT
Develops and implements strategic branding initiatives to enhance the company’s market presence. • Continues to manage sales for the Italian and Brazilian markets, ensuring consistent growth and customer satisfaction in both regions. • Leads brand positioning efforts, ensuring consistency across all platforms and aligning with market trends. • Oversees marketing campaigns, product launches, and social media initiatives to maximize brand visibility and customer engagement. • Coordinates with cross-functional teams (sales, product development, marketing) to ensure cohesive branding and sales efforts. • Monitors brand performance and market trends, adjusting strategies to stay competitive. • Supports key customer presentations and ensures the brand is effectively communicated to international partners.| – • Managed the Italian, North American, and Brazilian markets, driving international market trends and achieving sales volume targets. • Conducted presentations on new collections, strengthening customer relationships and business development through regular travel. • Coordinated agents in designated areas, reporting directly to the CEO, and resolving technical issues with customers and suppliers.
EDUCATION
Università Cattolica del Sacro Cuore
Laurea, Lettere Moderne
ABOUT FRANCESCA MAGISTRI
After more than 20 years of experience as a Sales Manager, I embraced a new professional journey in branding and design. Today, as Head of Marketing and Design at SESA, I lead projects that combine creativity, strategy, and innovation in the world of decorative surfaces. I believe in the power of design as a storytelling tool: able to build authentic connections between people, products, and values. This new role is both an exciting challenge and an opportunity for personal and professional growth, which I approach with passion and vision.
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