Francesca Brown

Digital Media Manager @Dunn&Co.

Tampa, FL, US

At Dunn & Co, I manage multi-channel paid media campaigns across Meta Ads, Google Ads, Reddit & TikTok for national cultural institutions, consumer brands, and healthcare clients. I own campaign lifecycle from strategy and media planning through execution, optimization, and reporting, with budgets ranging from thousands to six figures.My responsibilities include:Developing and optimizing full-funnel strategies (awareness, engagement, conversion) to improve ROAS, lower CPA, and scale performance.Conducting weekly optimizations on search and social campaigns, leveraging data-driven insights to refine targeting, bidding, and creative mix.Partnering with the analytics team to deliver monthly and quarterly reporting, aligning KPIs with client objectives and recommending tactical pivots.Leading budget management across multiple accounts, ensuring accuracy in financial trackers, billing reconciliation, and pacing forecasts.Collaborating with the media team across programmatic, OOH, display, and CTV to build integrated, cross-channel strategies.Prospecting, negotiating, and contracting with influencers and content creators to expand reach and generate authentic engagement.Working closely with creative, strategy, and account teams to ensure campaign messaging and assets align with audience insights and performance goals.Presenting insights and recommendations directly to clients, strengthening relationships and influencing strategic direction.Driving results for high-profile campaigns including tourism, museum exhibitions, seasonal events, and healthcare services.

DOMINICAN ACADEMY

High School Diploma

University of South Florida

Digital Marketing Certification Course

Parsons School of Design - The New School

Bachelor of Fine Arts - BFA, Fine and Studio Arts