Bri Weimer
Director of Digital Media @Dunn&Co.
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WORK HISTORY
Director of Digital Media @Dunn&Co.
Tampa, FL, US
Digital Marketing Strategy: Develop digital communications strategies informed by data using platforms such as MRI Simmons, Mintel, Brandwatch and Resonate.\\\\n- Paid and Organic Social Media: Develop paid social media strategies for brand campaigns, plan and program media buys. Monitor, analyze, optimize and report on KPI\'s.\\\\n- Paid and Organic Search (SEO and SEM): Audit websites, research keywords and explore competitive landscape using Moz and Google Analytics. Formulate and execute organic search strategies to achieve business goals. Program and manage paid search campaigns using Google Ads Manager. Monitor, analyze, optimize and report on KPI\'s using Google Search Console.\\\\n- PR/Earned Media Strategy and Execution: Work with the creative team to develop campaign concepts with earned media potential. Execute traditional earned media initiatives including writing press materials, creating media lists, pitching, media training, coordinating interviews and compiling clip reports. Curate online reputation management strategies that deliver on positive review generation and negative review recovery. Develop insights and strategies to maximize user-generated content (UGC) and influencer campaigns to encourage peer-to-peer recommendation in social spaces.\\\\n- Account Management: Lead client relations and manage internal teams to ensure projects are completed on time and on budget. Assist in annual planning, branding and campaign strategy. Develop estimates and proposals.\\\\n- Production Assistance: Manage production projects including estimating SOW\'s, coordinating agency production team and vendors, planning experiential events, developing storyboards, shooting boards and shot lists, prop sourcing, call sheets and supervising shoots.\\\\n- Problem Solving: Forging a path to the finish line through creative solutions.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Florida
Bachelor of Science - BS, Public Relations
ABOUT BRI WEIMER
With more than a decade\'s worth of experience in agency marketing, I strategize multi-channel campaigns specializing in digital media. My passion lies in creating authentic interactions between brands and consumers, both online and IRL, that leave lasting impressions. I\'m a Florida native and University of Florida alumnae, and I\'ve loved calling Tampa my home since 2016.“I\'ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou
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