Francesca A.

Digital Marketing Executive @Associate Events

As part of a dynamic agency team, I support the Senior Digital Marketing Manager in delivering effective, data-driven strategies across a diverse client portfolio. My role bridges strategy, execution, and client relations across all major digital platforms.• Plan, develop, and manage social media content across multiple channels (Facebook, Instagram, Linkedin, Tik Tok, X, etc.).• Assist in the creation and scheduling of engaging digital content, including graphics, videos, blog posts, and email marketing campaigns.• Optimise website content and SEO to improve visibility and rankings on search engines.• Implement paid digital advertising campaigns, including PPC, social media ads, and Google Ads.• Analyse key metrics and create reports to track the effectiveness of campaigns and provide actionable insights.• Build, nurture and manage client relationships, providing strategic guidance, addressing concerns, and ensuring expectations are met throughout the contract lifecycle. • Provide operational leadership in day-to-day campaign management, ensuring projects are delivered on time and within budget.• Conduct market research to identify trends, audience behaviour, and opportunities for growth.• Collaborate with the design and content teams to ensure brand consistency across all digital platforms.• Engage with online communities and respond to customer queries to enhance brand interaction and reputation.• Monitor and analyse competitor activity to stay ahead of industry trends and best practices.• Assist in influencer collaborations and digital partnerships to expand brand reach and engagement.• Seek to identify and maximise opportunities for additional work through clients and contacts with a view to nurturing and growing AE\'s business• Represent the company at client meetings, presentations, networking sessions and events as required.