Frances Palladino
Sr Trade Marketing Manager @BSH Home Appliances Group
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WORK HISTORY
Sr Trade Marketing Manager @BSH Home Appliances Group
Chicago, IL, US
EDUCATION
Columbia College Chicago
Bachelor of Arts (BA), Broadcast Journalism
SKILLS
ABOUT FRANCES PALLADINO
A solutions-focused storyteller and collaborative leader with 20+ years of demonstrated expertise curating broadcast + digital media campaigns at the intersection of Marketing and Television Production. A highly resourceful partner and even-keeled communicator with a proclivity for connecting people and transforming teams while making key contributions to leverage brand positioning + awareness, secure key partnerships + sponsorships, revitalize under-performing markets, develop impactful content, and create unique cross-promotional events that enhance ratings, shape audience experiences, and influence profit margins. A self-motivated problem solver with an innate ability to forge and nurture stakeholder relationships, uphold best practices, and improve intracompany business operations with unwavering decorum while adhering to tight deadlines and shifting priorities in complex, fast-paced business environments. CORES SKILLS • Project Management• Brand Management• Marketing Campaign Management• SEO + Web Analytics• Campaign Execution• Talent Relations• Audience Engagement• Strategic Partnerships• Creative Ideation • Research + Insights• Event Planning• Budgeting + Forecasting • Reporting• Cost Reduction Strategy• Crisis Management
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